what’s a facebook fan worth?

An article on jeffbullas.com takes a stab at this questions…A recent study by Hitwise in the UK has revealed that a Facebook fan is worth 20 additional visits per year to an on-line stores. All good on-line retailers know their ratios and will know how many sales they will achieve for every 100 or 1,000 visitors to the web site. From there it is easy to calculate the direct cash benefit in cold hard sales. It will vary from store to store depending on conversion rates, average sale values and industry benchmarks. If your ratio was an average sale of $20 for every 100 visits then each new Facebook fan would be worth $4 in additional revenue per year. That starts to put some perspective on the cold hard cash you may be missing out on by not having a Facebook presence or active marketing campaign to increase your Facebook likes. Eventbrite (an on-line ticketing company) calculated that for them a Facebook like is worth $1.34.

Full article from jeffbullas.com

Advertisement

~ by Liquidcribb on July 31, 2011.